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Tao Tian Group announced yesterday at its 'Hard-Core Youth Tech Festival 4.0' event that its independently developed hundred-billion-parameter recommendation large model, RecGPT, has officially gone live. This innovative achievement will comprehensively upgrade the 'You May Also Like' information flow on the mobile Taobao homepage, providing users with a more accurate and personalized recommendation experience through AIGR (Generative Recommendation) technology. The launch of RecGPT marks an important step forward for Taobao in the field of e-commerce recommendations. Test data shows that the recommendation feed equipped with the RecGPT large model performs excellently, with real user click-through rates

According to Sina Technology news, after winning the Apple Design Award, Taobao Vision has accelerated its offline strategy. The first offline concept flagship store has started trial operation inside Alibaba headquarters. This marks that immersive spatial shopping experience is transitioning from the virtual world to the real-world scenario, bringing a new turning point for the e-commerce industry. Currently, Taobao Vision's offline concept store operates on an invitation-only basis and showcases multiple future shopping scenarios such as virtual test drives of Xiaomi SU7 and immersive smart home experiences, aiming to bring the spatial shopping experience of Apple Vision Pro to reality.

Taobao and Tmall have officially launched an AI tool called "Image to Video" to help merchants better prepare for the upcoming 618 Grand Promotion event. The highlights of this function are that merchants only need to upload product images, and they can automatically generate up to 20-second short videos. This technology not only significantly improves merchants' content production efficiency but also saves each merchant over a thousand yuan per month and reduces the production cycle by more than 10 days. The "Image to Video" function is a new AIGC (Artificial Intelligence Generated Content) product designed for merchants by Taobao.

Recently, Taobao has made a new move in the client field by quietly launching a desktop version. For now, this client is temporarily only available for Windows. From the official released images, the layout of this desktop version adopts a web browser style. In terms of interface design, the left side integrates AI functions and Ali Wangwang chat functionality, making it convenient for users to consult while being able to communicate with merchants at any time.

Last night, Unitree G1, a humanoid robot launched by Unitree Technology in May 2024, made its debut as the first AI robot anchor, successfully livestreaming and selling products on Taobao Live via 'Friends' channel. Standing approximately 127 centimeters tall, the G1 boasts agile movement and AI intelligence. This innovative e-commerce application achieved remarkable results, exceeding 1.28 million yuan in sales within just five minutes of the broadcast. During the livestream, the Unitree G1 robot, using a human-like approach, explained and promoted Unitree Technology's GO2 robot dog, priced at 9997 yuan and above.

Taobao is cracking down on the use of AI-generated fake images to deceive consumers, launching a platform-wide initiative to combat this growing issue.

Recently, Ali Mama officially launched the commercial-grade Image-to-Video AI Native application - Taobao Star Image-to-Video, based on its self-developed Taobao Star video generation model. This new AI Native tool combines massive e-commerce data, rich design language, and industry-leading marketing experience, aiming to promote the intelligent upgrade of the entire process of e-commerce AI content creation.

Taobao recently announced a series of optimizations to its 'Refund Only' policy aimed at combating the improper use of this policy and enhancing merchants' autonomy in after-sales service. The new strategy will officially take effect on August 9. Firstly, Taobao will upgrade its 'Refund Only' recognition model to improve its ability to identify abnormal behaviors, such as unusually high refund requests, returning empty packages, and frequent refunds for counterfeit products. This measure aims to reject refund requests exhibiting abnormal behaviors, thereby protecting the legitimate rights and interests of both merchants and consumers.

DingTalk has reached a cooperation agreement with Taobao, providing private domain operation capabilities for Taobao merchants. Merchants can add an "Enter DingTalk Fans Group" link on the product detail page. Fans can scan the QR code with their DingTalk account to log in to the Taobao web version and join the merchant's private group with one click. The DingTalk Fans Group offers operation tools such as welcome messages upon joining, AI Q&A, scheduled message distribution, and group quick acce

During the Double Eleven shopping festival, Taobao introduced a new primary category for artificial intelligence services, including AI painting and AI photo generation. This initiative will provide support policies for merchants, with dedicated staff managing operations to gradually enrich the variety of products.

Taobao Q&A is set to launch a Double 11 promotional mode that provides comprehensive discounts, including reductions and threshold discounts, through AI large model-generated purchase suggestions, reducing the decision-making cost for users. Over 5 million users have already experienced Taobao Q&A.

Taobao has launched the internal testing of the AI large model application 'Taobao Wenwen' to meet consumers' needs across categories and fields. It can be used for information search, creative content generation, and other scenarios. Users can participate in the test through the Taobao App search or invitation code. The full launch date has not yet been announced.